The Communications Strategy was developed to support the overall NTPC mission, vision and values and to enable the successful achievement of the overall corporate objectives laid out in the NTPC Strategic Plan. It looks at NTPC’s communications needs at an organizational level, assesses the internal and external communications environments and lays out the mission, vision, goals and priorities for the next five years.
The strategy is holistic in that it deals with how NTPC communicates as a corporation and examines the roles of all parts of the organization in achieving communications goals and sharing responsibility for communications outcomes. It reaches far beyond the responsibility of the Communications Manager.
The strategy deals with both internal and external communications. A single, integrated strategy ensures that all communications activities support the overall strategic direction of the corporation and recognizes the interconnectedness of how we communicate internally and how we communicate with our customers and the public. It also ensures realistic planning for the human and financial resources available.
The strategy is based on information gathered from customers and employees at all levels of the organization. Senior management has provided input and approved the final version of this strategy.
To view the whole strategy CLICK HERE.
Our Communications MISSION:
- Promote, protect and manage NTPC’s reputation
- Strengthen and increase awareness of the brand. Promote our efforts to be the utility of choice
- Ensure clear, consistent and engaging strategies that enhance public understanding of NTPC,
its people and its value to the territories - Promote and foster strong internal communications culture
- Support the corporation by developing, creating and publishing materials vital to its mission
Our Communication PRINCIPLES
- NTPC is open and transparent
- NTPC communicates proactively
- NTPC is responsive
- NTPC values quality over quantity
- NTPC’s approach is inclusive and participatory
- Communications is everyone’s business
Our VISION for Communications
All NTPC customers and employees feel informed and engaged. NTPC is seen by all stakeholders as an open and transparent company that provides value for money while providing safe and reliable power to the people of the NWT.
Strategic Goals
- Communications resources are planned and managed effectively and efficiently.
- Communications is treated as a shared responsibility.
- NTPC communicates well with its employees on topics and issues of interest to them.
- NTPC is proactive in creating and maintaining a positive public profile.
- NTPC demonstrates it is responsive to the needs and interests of its customers.
- NTPC works in collaboration with partners to achieve greater reach and impact of its messages.
To view the complete Communications Strategy 2016-2020 - Click Here.